For the last 3 years I have been heavily into techno/ambient/etc. and no one I knew listened to it. All of a sudden the media has picked up on certain acts and publicized the shit of it. And now everyone I meet has jumped on the techno bandwagon. They like it because it's underground but if the common man can obtain it in the "underground" section at HMV, it really isn't.
I picked up the province yesterday and read a huge article on the opening of a new club replacing the town pump. The articles focus was to spread the news about techno and how popular it has become. The glory days of electronica are over.. The record companies have found a way to market it.
Don't ask me why, but I have this strange feeling inside of me that says techno will follow the route of disco in the 70's and die out after the masses have grown sick of acts such as prodigy.